🟢 Available Now Head of Marketing | Emerging Technology | GTM Strategy

Bringing products to market with clarity, trust, and momentum.

I am a marketing leader with 20+ years of experience building brands, teams, and go-to-market programs across AEC technology, SaaS, XR, creative industries, and education.

Download resume View selected work
About

Marketing leader building clear strategies, strong teams, and practical growth systems.

I help brands and products make complex ideas easier for customers to understand, trust, and adopt. This takes a lot of forms: positioning, messaging, launches, demand generation, customer stories, events, sales enablement, marketing operations, and product marketing. I'm especially experienced in emerging categories, where the product is strong but the story, audience, and path to market still need to be shaped.

I bring a people-first, practical, and collaborative approach to marketing: clear goals, consistent process, practical experimentation, and close partnership with product, sales, engineering, and leadership.

I'm a strong people leader and believe that a company is a reflection of the folks behind it. I'm warm, engaged, empathetic, direct, and highly creative.

Product marketing GTM strategy Demand generation Storytelling Team leadership
Selected Work

From early category to customer adoption.

Autodesk Workshop XR product banner

Autodesk | XR | AEC SaaS

Go-to-market for Autodesk Workshop XR

Led marketing and growth for an emerging immersive collaboration platform serving architecture, engineering, and construction customers.

  • Owned positioning, launches, and lead generation for Workshop XR from early beta through enterprise rollout.
  • Launched Workshop XR's GTM motion — adding 400 net-new customers and $1M ARR within 18 months of launch.
  • Managed marketing across a $5M XR portfolio, growing legacy ARR through retention and expansion while simultaneously launching a net-new product line.
  • Partnered closely with product and engineering to translate XR workflows into clear messaging.
  • Managed communications and thought leadership to build category credibility for an emerging XR platform.
  • Built and led a distributed marketing team across product marketing, content marketing, marketing operations and data analytics, and campaigns.
  • Drove pipeline through webinars, trade shows, trials, and integrated campaigns across the AEC market.
The Wild immersive collaboration platform

The Wild | Founding Marketing

Category building for immersive collaboration

Built and led marketing and communications for The Wild from early-stage category creation through Autodesk acquisition.

  • Launched more than 30 product releases.
  • Scaled ARR from $200K to $3M through new logo acquisition and expansion.
  • Helped grow the customer base to more than 800 accounts.
  • Generated 60+ earned media placements through PR, storytelling, and targeted outreach.

Growth | Pipeline | Operations

Practical growth systems for lean teams

Designed marketing operating rhythms across product marketing, campaigns, content, data analytics, customer adoption, and event/trade shows.

  • Improved pipeline performance through trial programs, MQL optimization, webinars, campaigns, and events.
  • Managed distributed marketing team and cross-functional work with product, sales, and engineering.
California College of the Arts campus

Brand | Education | Creative

Brand and audience growth beyond tech

Led marketing across design, higher education, publishing, and creative businesses, bringing a broad audience lens to technical markets.

  • At CCA, led digital, content, events, video, web, and recruitment marketing programs.
  • Supported enrollment growth and more than $4M in fundraising outcomes.
FINE brand and design agency

Brand Agency | Social | Communications

Strategic marketing for a brand and design agency

Led outreach, thought leadership, events, digital marketing, and strategic communications for FINE, a Portland-based brand and design agency.

  • Drove business development and visibility through content, social, and targeted outreach.
  • Built thought leadership and communications positioning FINE as a leading firm in brand strategy, digital, and high-end website design.

Clear strategy, storytelling, and systems for teams bringing new brands and products into the world.

$3MARR scaled at The Wild
800+accounts reached at The Wild
20%MQL-to-opportunity conversion
60+earned media placements
What people say

Trusted by the teams I've worked with.

"

I had the privilege of having Clay report directly to me for four years as Head of Marketing, and I would welcome the opportunity to work with her again without hesitation.

NF

Nicolas Fonta

Senior Director & GM, XR · Autodesk

"

Clay is a fantastic all-around marketing leader — pragmatic, results-oriented, and relentlessly focused on her marketing KPIs.

EO

Emiley Oster

Head of Sales, XR · Autodesk

"

She is the rare person who makes everything around her work better — the projects, the team, the culture.

MC

Melissa Chan

Head of Experience Design, XR · Autodesk

"

Clay served as a critical bridge between product, sales, customer success, and marketing. She built trust across functions, communicated with transparency, and ensured that teams remained aligned around shared goals.

MK

Michele Keiper

Head of Business Operations & Customer Success, XR · Autodesk

"

That combination of sharp intelligence, disciplined execution, and genuine care for others makes Clay an outstanding marketing leader.

RD

Raj Dayal

Senior Content Strategist · Autodesk

Experience

Recent roles

2022-2026

Head of Marketing, XR | Autodesk

Led marketing strategy, GTM, growth, messaging, launches, customer education, events, and adoption programs for Workshop XR.

2018-2022

Founding Marketing & Communications Director | The Wild

Built the marketing function for an immersive collaboration platform and supported growth through acquisition by Autodesk.

2016-2018

Marketing Director | FINE

Led outreach, thought leadership, events, digital marketing, and strategic communications for a brand and design agency.

2015-2016

Head of Marketing & Operations | Lisa Congdon Art & Illustration

Led marketing, business operations, licensing partnerships, PR, events, social media, and brand expansion for a nationally recognized artist and illustration business.

2009-2015

Director of Marketing | California College of the Arts

Led integrated marketing, creative services, brand, recruitment, web, social, video, and events programs.

2007-2009

Account Manager | KLM Creative

Managed client accounts at a mid-size San Francisco creative agency specializing in high-tech B2B. Developed print and digital projects, partnered with internal teams and vendors on creative solutions, scheduling, and budgeting.

Speaking & Industry Events
2021–2023

Track Lead, Enterprise & Collaboration · Augmented World Expo (AWE)

Santa Clara, CA

2024

Theater Emcee · Autodesk University

Las Vegas, NV

2023

XR Stage Organizer · BIM Coordinators Summit

Dublin, Ireland

2022–2025

XR Meetup Organizer · Autodesk University

2022–2026

XR Programming Track Lead · Autodesk University

2026

Host · State of the Customer, EMEA (Panel)

Barcelona

2024–2026

Organizer & Host · Annual Autodesk XR Team City Walk

Portland, Atlanta, Barcelona

A throughline in my work is bringing people together around new ideas. I've built conference programming, organized industry meetups, hosted customer and community events, and emceed live conversations that connect practitioners, customers, and industry leaders.

How I Help

Senior marketing support across the full GTM system.

Positioning and messaging

Audience, problem, differentiated value, category story, narrative architecture, and launch messaging.

Integrated GTM

Product launches, campaigns, webinars, events, sales enablement, customer stories, adoption, and pipeline programs.

Marketing operations

Planning rhythms, marketing automation, analytics, content production, AI-enabled workflows, and scalable process.

Team leadership

Hiring, coaching, cross-functional partnership, executive communication, and healthy operating systems for lean teams.

Available for VP Marketing, Head of Marketing, and select fractional and consulting engagements

Building something new, complex, or category-defining?

Let's talk about how to bring it to market with a clearer story, stronger marketing motion, and a system built for the next stage of growth.

claywalshpdx@gmail.com LinkedIn Resume