Head of Marketing | Emerging Technology | GTM Strategy

Bringing complex products to market with clarity, trust, and momentum.

I am a marketing leader with 20+ years of experience building brands, teams, and go-to-market programs across AEC technology, SaaS, XR, creative industries, and education.

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About

Marketing leadership for products that need explanation, imagination, and adoption.

I help teams translate technical products into clear positioning, credible stories, launch plans, and customer programs that move a market forward.

My work sits across product marketing, demand generation, brand, communications, events, customer education, marketing operations, and team leadership. I am especially useful when the category is still forming and the team needs both strategy and hands-on execution.

I bring a people-first, systems-minded approach to growth: clear goals, useful process, practical experimentation, and close partnership with product, sales, technical, and executive teams.

Product marketing GTM strategy Demand generation Technical storytelling Team leadership AI-enabled workflows
Selected Work

From early category to enterprise adoption.

Representative work drawn from Autodesk, The Wild, design, education, and creative-business marketing.

Autodesk | XR | AEC SaaS

Go-to-market for Autodesk Workshop XR

Led GTM strategy and growth initiatives for an emerging immersive collaboration platform serving architecture, engineering, and construction customers.

  • Partnered with product and engineering to turn XR workflows into customer-facing positioning, product launches, education, and adoption programs.
  • Built integrated programs across demand generation, events, communications, customer engagement, and pipeline development.
  • Contributed to growth to more than 400 customers.

The Wild | Founding Marketing

Category building for immersive collaboration

Built and led marketing and communications for The Wild from early-stage category creation through Autodesk acquisition.

  • Launched more than 30 product releases.
  • Helped grow the customer base to more than 800 organizations.
  • Generated 60+ earned media placements through PR, storytelling, and targeted outreach.

Growth | Pipeline | Operations

Practical growth systems for lean teams

Designed marketing operating rhythms across campaign planning, content, analytics, automation, customer education, and event follow-up.

  • Improved pipeline performance through trial programs, MQL optimization, webinars, campaigns, and events.
  • Managed distributed teams and cross-functional work with product, sales, founders, and executives.

Brand | Education | Creative

Brand and audience growth beyond tech

Led marketing across design, higher education, publishing, and creative businesses, bringing a broad audience lens to technical markets.

  • At CCA, led digital, content, events, video, web, and recruitment marketing programs.
  • Supported enrollment growth and more than $4M in fundraising outcomes.

Clear strategy, credible storytelling, and useful systems for teams bringing new technology into the world.

800+organizations reached at The Wild
30+product launches led
60+earned media placements
Experience

Recent roles

2022-2026

Head of Marketing, XR | Autodesk

Led marketing strategy, GTM, growth, messaging, launches, customer education, events, and adoption programs for Workshop XR.

2018-2022

Founding Marketing & Communications Director | The Wild

Built the marketing function for an immersive collaboration platform and supported growth through acquisition by Autodesk.

2016-2018

Marketing Director | FINE

Led outreach, thought leadership, events, digital marketing, and strategic communications for a brand and design agency.

2009-2015

Director of Marketing | California College of the Arts

Led integrated marketing, creative services, brand, recruitment, web, social, video, and events programs.

How I Help

Senior marketing support across the full GTM system.

Positioning and messaging

Audience, problem, differentiated value, category story, narrative architecture, and launch messaging.

Integrated GTM

Product launches, campaigns, webinars, events, sales enablement, customer stories, adoption, and pipeline programs.

Marketing operations

Planning rhythms, marketing automation, analytics, content production, AI-enabled workflows, and scalable process.

Team leadership

Hiring, coaching, cross-functional partnership, executive communication, and healthy operating systems for lean teams.

Available for Head of Marketing and VP Marketing roles

Building something technical, complex, or category-defining?

Let us talk about how to bring it to market with a clearer story, stronger customer motion, and a marketing system built for the next stage of growth.

claywalshpdx@gmail.com LinkedIn Resume