🟢 Open to senior marketing leadership roles

VP-Level Marketing Leader | GTM Strategy, Product Marketing & Growth

Bringing products to market with clarity, trust, and momentum.

VP-level marketing leader with 20+ years of experience building GTM strategy, product marketing, demand, brand, and teams across B2B SaaS, AEC, and emerging technology.

Download resume View selected work
About

Marketing leader building clear strategies, strong teams, and measurable growth systems.

I help complex products move from strong technology to clear market value and customer adoption. My work spans positioning, product marketing, launches, demand generation, lifecycle marketing, customer advocacy, sales enablement, events, and marketing operations.

I lead with clarity, empathy, directness, and high standards, creating the goals, operating rhythms, and cross-functional alignment teams need to do their best work.

Product marketing GTM strategy Demand generation Storytelling Team leadership
Selected Work

From early category to customer adoption.

Autodesk Workshop XR product banner

Autodesk | XR | AEC SaaS

Go-to-market for Autodesk Workshop XR

Led marketing and growth for an emerging immersive collaboration platform serving architecture, engineering, and construction customers.

  • Owned GTM strategy and positioning for Workshop XR from early beta through enterprise rollout, translating complex spatial-computing workflows into a clear category story for AEC buyers.
  • Launched Workshop XR's go-to-market motion, adding 400 net-new customers and approximately $1M in ARR within 18 months.
  • Built demand generation programs — webinars, trials, trade shows, and integrated campaigns — that drove pipeline and adoption across the AEC market.
  • Partnered closely with Sales, Product, and Engineering to align go-to-market priorities and translate technical workflows into messaging Sales could use with confidence.
  • Led communications and thought leadership that built category credibility for an emerging XR platform.
  • Built and led a distributed marketing team spanning product marketing, content, campaigns, and marketing operations.
The Wild immersive collaboration platform

The Wild | Founding Marketing

Category building for immersive collaboration

Built and led marketing and communications for The Wild from early-stage category creation through Autodesk acquisition.

  • Built the marketing and go-to-market function from zero, repositioning the company around the AEC industry and establishing the category narrative for an unfamiliar, technical product.
  • Led 30+ product and feature launches, partnering closely with the founder, Product, Engineering, and Sales on GTM strategy.
  • Scaled ARR from $200K to $3M through new logo acquisition and expansion, growing the customer base to 800+ customer organizations.
  • Built brand credibility through storytelling, PR, and analyst relations, generating 60+ earned media placements ahead of Autodesk's acquisition.

Growth | Pipeline | Operations

Marketing operations and growth systems

Built pipeline programs and operating rhythms across product marketing, campaigns, and analytics, partnering closely with Product, Sales, and Engineering to keep growth predictable.

California College of the Arts campus

Brand | Education | Creative

Brand and audience growth beyond tech

Led integrated brand and acquisition marketing at California College of the Arts — digital, content, events, and recruitment — contributing to a 10% enrollment increase and $4M+ in fundraising.

FINE brand and design agency

Brand Agency | Social | Communications

Strategic marketing for a brand and design agency

Led growth marketing and thought leadership for FINE, a Portland-based brand and design agency, driving business development through content, social, and strategic communications.

Clear strategy, storytelling, and systems for teams bringing new brands and products into the world.

$200K→$3MARR scaled at The Wild
800+customer organizations at The Wild
400net-new Workshop XR customers
60+earned media placements
What people say

Trusted by the teams I've worked with.

"

I had the privilege of having Clay report directly to me for four years as Head of Marketing, and I would welcome the opportunity to work with her again without hesitation.

NF

Nicolas Fonta

Senior Director & GM, XR · Autodesk

"

Clay is a fantastic all-around marketing leader — pragmatic, results-oriented, and relentlessly focused on her marketing KPIs.

EO

Emiley Oster

Head of Sales, XR · Autodesk

"

She is the rare person who makes everything around her work better — the projects, the team, the culture.

MC

Melissa Chan

Head of Experience Design, XR · Autodesk

"

Clay served as a critical bridge between product, sales, customer success, and marketing. She built trust across functions, communicated with transparency, and ensured that teams remained aligned around shared goals.

MK

Michele Keiper

Head of Business Operations & Customer Success, XR · Autodesk

"

That combination of sharp intelligence, disciplined execution, and genuine care for others makes Clay an outstanding marketing leader.

RD

Raj Dayal

Senior Content Strategist · Autodesk

Experience

Recent roles

2022-2026

Head of Marketing, XR | Autodesk

Led marketing strategy, GTM, growth, messaging, launches, customer education, events, and adoption programs for Workshop XR.

2018-2022

Founding Marketing & Communications Director | The Wild

Built the marketing function for an immersive collaboration platform and supported growth through acquisition by Autodesk.

2016-2018

Marketing Director | FINE

Led outreach, thought leadership, events, digital marketing, and strategic communications for a brand and design agency.

2009-2015

Director of Marketing | California College of the Arts

Led integrated marketing, creative services, brand, recruitment, web, social, video, and events programs.

2001-2016

Earlier Experience

Head of Marketing & Operations, Lisa Congdon Art & Illustration | Account Manager, KLM Creative | Marketing Manager, Chronicle Books | Publications Coordinator, Sierra Club | Creative Services Manager, VIZ Media

Industry Leadership & Speaking
2021–2023

Track Lead, Enterprise & Collaboration · Augmented World Expo (AWE)

Santa Clara, CA

2024

Theater Emcee · Autodesk University

Las Vegas, NV

2022–2026

XR Programming Track Lead · Autodesk University

Includes XR meetup organizing, 2022–2025

2023

XR Stage Organizer · BIM Coordinators Summit

Dublin, Ireland

2026

Host · State of the Customer, EMEA (Panel)

Barcelona

A throughline in my work is bringing people together around new ideas. I've built conference programming, organized industry meetups, hosted customer and community events, and emceed live conversations that connect practitioners, customers, and industry leaders.

What I Lead

Marketing leadership across the full GTM system.

GTM strategy and positioning

Category story, differentiated value, and the narrative architecture that aligns product, sales, and marketing.

Product marketing and demand generation

Launches, campaigns, sales enablement, and the pipeline programs that turn interest into adoption.

Marketing operations and growth systems

Planning rhythms, marketing automation, analytics, AI-enabled workflows, and the operating systems that make growth repeatable.

Team and organizational leadership

Hiring, coaching, executive communication, and the cross-functional partnership that keeps teams aligned and effective.

Open to VP Marketing, Head of Marketing, and select Senior Director opportunities across GTM, product marketing, and growth.

Looking for a leader who can clarify the story, connect marketing to growth, and build the team and systems around it? Let's connect.

claywalshpdx@gmail.com LinkedIn Resume